MARVIN GARCIA

MARVIN GARCIA

Quantitative UX Researcher

Background in Psychology & Statistics

0 +

Product Iterations

Welcome to my world of research-driven insights—where data powers action and understanding shapes impact. I’m passionate about unraveling human behavior through social listening, thoughtful surveys, and behavioral analytics, creating digital experiences that shine and deliver real business value. Armed with quantitative UX tools like A/B testing, sentiment analysis, and engagement metrics, I uncover trends that strengthen product strategies and enrich customer journeys. Whether I’m refining user flows, gauging brand perception, or transforming complex data into clear, actionable plans, I live for the sweet spot where research meets strategy. Collaborating with cross-functional teams, I turn insights into smarter, smoother interactions that resonate. Let’s harness the power of discovery together and shape decisions that matter.

About Me

There is nothing more rewarding than experiencing the moment when User Experience (UX) and Customer Experience (CX) research clicks—turning insights into designs that work and users that stay. I dig into data with precision and listen closely to user stories, revealing what’s needed to make every journey seamless and every interaction count. Leading and/or teaming up with sharp minds across disciplines, I shape strategies that lift digital experiences and power business success. Whether it’s testing usability, tracking behaviors, or measuring impact, I build bridges between what users want and what products deliver. The outcome? Engagement that sticks, trust that lasts, and a difference you can see.
0 +

Diverse Products

0 +

Years Experience

0 +

Presentations

What I Do?

Quantitative Research

Web & Product Analytics | Multivariate Analysis | Surveys (Behavioral, User Satisfaction (CSAT/NPS), Concept Testing, Preference Churn & Retention) | A/B Testing | Clustering Qualitative Data | Benchmarking | AI-Driven Analytics | Advanced Statistical Analysis | Predictive Analytics | Data Integration | Data Cleaning | Experimental Design | Experimental Psychology Methods | Behavioral Data Analysis

Qualitative Research

Contextual Analysis | Structured & Semi-structured Interviews | Focus Groups | Empathy Mapping | Personas | Affinity Analysis | Ideation Workshops | Guerrilla Testing | Journey Mapping | Storytelling | Heuristic Evaluation


Software

Figma | Sketch | Miro | Adobe CC (XD, Illustrator, Photoshop) | Tableau | SPSS Statistics | R Statistics | Microsoft Suite: Azure RP, PowerBI, Excel, SharePoint, PowerPoint, Word | E-Prime | Google Analytics | Qualtrics | UserTesting | EnjoyHQ | | Adobe Target | Adobe Analytics | Hotjar | Amplitude | Netigate | Medallia | dScout | FullStory | Confluence

Design

Agile Development | Information Architecture | Task Flow | Journey Mapping | Wireframes| Prototyping | Visual & Emotional Design | Design Thinking | Cross-Platform Design | As-is Scenarios | User Flows | Interaction Patterns | Agile Methodology | Collaborative Workshops

Workshop

Reverse Brainstorming | Postup | Storyboarding | Crazy 8’s | S.C.A.M.P.E.R. | Concept Map | 4-Up | Journey Map | Brainwriting | Kano Model | Dot Voting | Affinity Diagram | How-Now-Wow | RICE | Importance/Urgency Chart


Together, We’ll Reach New Heights

Project Showcase (Request Access)

ERICSSON AB, STOCKHOLM

Quantitative UX Lead

APR.2020 - PRESENT

PROHIBITION PARTNERS, DUBLIN

CX Research Consultant

FEB.2019 - DEC. 2019

KU LEUVEN, BELGIUM

PhD Researcher

OCT.2017 - FEB. 2019

DIVERSITY EDU, NEW YORK CITY

Product Research Manager

JAN.2017 - MAR. 2018

DIS ABROAD, COPENHAGEN

Cognitive Lab Coordinator

JUL.2016 - JAN.2017

My Experience

What I do

I’m skilled at transforming conversations into opportunities. By actively listening, understanding the underlying motivations, and reframing the discussion, I turn users into passionate advocates for products and services.

I believe that when audience insights are clearly defined, they become the foundation for innovative concepts that are not only executed seamlessly but also delivered in the most impactful way to the right people.

How am I different

I’m fully committed to making a lasting impact—whether it’s through user engagement, fostering strong stakeholder relationships, or pushing the boundaries of traditional UX conventions.

My approach is grounded in a deep dedication to enhancing the user experience and aligning it with strategic goals. I’m driven by the challenge of rethinking and redefining standards to deliver innovative solutions.

My focus isn’t just on meeting goals—it’s about continuously elevating the user experience and ensuring every interaction is meaningful and effective. I thrive on breaking down silos and building bridges that allow stakeholders and users to collaborate seamlessly.

Testimonials​

January 14, 2024
ERICSSON AB

    Emma Ruuth
    Emma Ruuth

    Head of EIT Digital Workspace Experience

    It has been a good year for Marvin in terms of deliverables and contribution in many different areas. Data and how we conduct research has got a lot of attention within Digital Workspace and among stakeholders and during 2023, Marvin has contributed more broadly to other organizations such as People and Real Estate.

    May, 10 2023
    ERICSSON AB

      Jason Bloomfield
      Jason Bloomfield

      Head of People Change Management

      This is a big 'thank you' for the selfless, professional, capable and collaborative Marvin Garcia. . . Long story made short, we in Digital Solutions (part of GF People) are aware that some of our digital tools are far from intuitive or enjoyable to use and so we've committed to understanding how we can make improvements via feedback loop including a new survey. How we expand from a People Community sample size survey, to something far broader and representative, is where we had no experience but Marvin did. And it's here where he goes from 'subject matter expert' to 'superhero' by sharing best-practices and indeed helping to shape statistically significant sample sizes which enable the insights needed to action improvements and measure satisfaction/NPS scores over time. A very big and sincere thank you to Marvin!!!

        John Doe
        John Doe

        Designation

        Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

        June 8, 2022

        ERICSSON AB

          Nina Åhlmens
          Nina Åhlmens

          Acting Head of IT Digital Workspace Experience

          Marvin has lead many workshops with the team that guides us into the topic of research and analytics which is really needed. Marvin is very dedicated to work and hard working. He always delivers in a professional way on commitment with a high speed and a solid output. He is open to support and stepping outside of his own role to contribute in many different areas and recognizes other peoples and teams work. He is a problem solver and has a good approach to finding new entry points and angles on our work and is good at enhancing others thought processes. He provides a foundation to our work in a way we have not been able to do before.