MARVIN GARCIA

MARVIN GARCIA

User Experience Researcher

Background in Psychology & Statistics

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Product Iterations

Welcome to your go-to spot for all my recent work and exciting projects. Here, I share insights into innovative research, smart designs, and effective methodologies that are shaping the future of how we interact with our favorite devices—from laptops to smartphones. Whether it’s refining software interfaces or improving how you use your everyday devices, you’ll find fresh, impactful ideas here.

About Me

I’m passionate about user experience research and usability testing. With extensive experience in user experience research and usability testing, I am committed to refining user interactions and supporting design improvements. My research, which encompasses both qualitative and quantitative techniques, focuses on understanding user needs and fostering enhancements in digital experiences.

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Diverse Products

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Years Experience

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Presentations

What I Do?

Quantitative Research

Web Analytics | A/B Testing | Multivariate Analysis | Surveys | Clustering Qualitative Data | Benchmarking | AI-Driven Analytics | Advanced Statistical Analysis | Predictive Analytics | Data Integration | Data Cleaning | Experimental Design | Experimental Psychology Methods | Behavioral Data Analysis

Qualitative Research

Usability Testing | Contextual Analysis | Structured & Semi-structured Interviews | Focus Groups | Empathy Mapping | Personas | Affinity Analysis | Ideation Workshops | Guerrilla Testing | Journey Mapping | Storytelling | Heuristic Evaluation


Software

Figma | Sketch | Miro | Adobe CC (XD, Illustrator, Photoshop) | Tableau | SPSS Statistics | R Statistics | Microsoft Suite: Azure RP, PowerBi, Excel, SharePoint, PowerPoint, Word | E-Prime | Google Analytics | Hotjar | Qualtrics | UserTesting | EnjoyHQ



Design

Agile Development | Information Architecture | Task Flow | Journey Mapping | Wireframes| Prototyping | Visual & Emotional Design | Design Thinking | Cross-Platform Design | As-is Scenarios | User Flows | Interaction Patterns | Agile Methodology | Collaborative Workshops

Workshop

• Reverse Brainstorming • Postup • Storyboarding • Crazy 8’s • S.C.A.M.P.E.R. • Concept Map • 4-Up • Journey Map • Brainwriting • Kano Model • Dot Voting • Affinity Diagram • How-Now-Wow • RICE • Importance/Urgency Chart


Together, We’ll Reach New Heights

Project Showcase (Request Access)

ERICSSON AB, STOCKHOLM

User Experience Lead

APR.2020 - PRESENT

PROHIBITION PARTNERS, DUBLIN

Market Researcher

FEB.2019 - DEC. 2019

KU LEUVEN, BELGIUM

PhD Researcher

OCT.2017 - FEB. 2019

DIVERSITY EDU, NEW YORK CITY

Research Manager

JAN.2017 - MAR. 2018

DIS ABROAD, COPENHAGEN

Lab Coordinator

JUL.2016 - JAN.2017

My Experience

What I do

I sort it all out. I listen to what’s being said, understand the reasons behind it, and change the conversation to create fans and advocates of products and services.

I believe that clearly defined audience insights lead to innovative concepts that are executed brilliantly and delivered to the right people in the right way.

How am I different

I am all-in, all the time. I am fully committed to engaging effectively with users to achieve UX goals.

I am fully dedicated and consistently engaged in enhancing user experience to meet our UX goals. I work to break down barriers and foster strong relationships between stakeholders and their users. Being able to challenge and redefine standard conventions continually inspires me.

Testimonials​

January 14, 2024
ERICSSON AB

    Emma Ruuth
    Emma Ruuth

    Head of EIT Digital Workspace Experience

    It has been a good year for Marvin in terms of deliverables and contribution in many different areas. Data and how we conduct research has got a lot of attention within Digital Workspace and among stakeholders and during 2023, Marvin has contributed more broadly to other organizations such as People and Real Estate.

    May, 10 2023
    ERICSSON AB

      Jason Bloomfield
      Jason Bloomfield

      Head of People Change Management

      This is a big 'thank you' for the selfless, professional, capable and collaborative Marvin Garcia. . . Long story made short, we in Digital Solutions (part of GF People) are aware that some of our digital tools are far from intuitive or enjoyable to use and so we've committed to understanding how we can make improvements via feedback loop including a new survey. How we expand from a People Community sample size survey, to something far broader and representative, is where we had no experience but Marvin did. And it's here where he goes from 'subject matter expert' to 'superhero' by sharing best-practices and indeed helping to shape statistically significant sample sizes which enable the insights needed to action improvements and measure satisfaction/NPS scores over time. A very big and sincere thank you to Marvin!!!

        John Doe
        John Doe

        Designation

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        June 8, 2022

        ERICSSON AB

          Nina Åhlmens
          Nina Åhlmens

          Acting Head of IT Digital Workspace Experience

          Marvin has lead many workshops with the team that guides us into the topic of research and analytics which is really needed. Marvin is very dedicated to work and hard working. He always delivers in a professional way on commitment with a high speed and a solid output. He is open to support and stepping outside of his own role to contribute in many different areas and recognizes other peoples and teams work. He is a problem solver and has a good approach to finding new entry points and angles on our work and is good at enhancing others thought processes. He provides a foundation to our work in a way we have not been able to do before.