Marvin Garcia

Experience

Ericsson AB, Stockholm
Experience Lead, Digital Workspace Apr. 2020 – Dec. 2024

• Leading Global UX Research Initiatives: Directed 50+ UX research projects, using AI-driven analytics and usability testing to enhance user satisfaction by 25%. Focused on global consumer insights and localized strategies, while ensuring data quality and user privacy compliant to GDPR, the US, German Workforce Council and China.
• Cross-Functional Collaboration & Research Integration: Partnered with product, marketing, and leadership teams to embed user insights into strategic initiatives, fostering a collaborative and research-driven culture.
• Data-Driven Insights & Strategic Decision-Making: Developed automated dashboards and reporting systems using Power BI, Python, and SQL, reducing manual analysis time by 40% and improving business decisions across teams.
• Survey Design & Metrics Development: Led quantitative and qualitative research projects, optimizing surveys to enhance UX and CX insights. Increased survey engagement rates by 35% by refining questionnaire structures and methodologies.
• Automation & Process Optimization: Designed AI-driven data pipelines, reducing report turnaround by 30%, ensuring data accuracy and high-quality insights while improving efficiency across global teams.
• Global Market Research & Cultural Adaptability: Conducted UX research across North and South America, Europe, Asia and Africa, ensuring solutions were inclusive and adaptable across diverse user needs.

Prohibition Partners, Dublin
Research Consultant, Feb. 2019 – Dec. 2019

• Market Expansion & Digital Strategy: Conducted global market research, leveraging mixed-method research, heuristic analysis, and competitive benchmarking to enhance market positioning. Optimized customer journeys, improving digital conversion rates by 15%.
• Stakeholder Engagement & Research Impact Communication: Translated complex user data into actionable recommendations, influencing product roadmaps and customer engagement strategies.

KU Leuven, Antwerp
PhD Researcher, Oct. 2017 – Sep. 2018

• Mixed-Methods Research & Predictive Analytics: Developed quantitative models and ethnographic research to improve data-driven decision-making in HR systems, optimizing cross-cultural hiring processes.
• Advanced Statistical Analysis: Applied advanced statistical methods, including regression analysis, to derive actionable insights from research data, informing strategic decisions.
• Ethical Research: Investigated bias in decision-making, ensuring fairness and inclusivity in predictive analytics applications.

DiversityEdu LLC., New York City
Manager, Research & Evaluation, Jan. 2017 – Dec. 2017

• A/B Testing & Product Adoption: Spearheaded A/B testing and data-driven UX/CX strategies, boosting product adoption and reducing friction by 30%.
• Advancing Data-Driven Learning Experience Design: Spearheaded survey-driven engagement research, improving learning retention metrics by 25% through quantitative UX/CX methodologies.
• Behavioral Segmentation & Personalization Strategy: Applied statistical modeling and A/B testing, refining learning experience personalization and accessibility adoption by 15%.
• Leveraging Data Visualization for UX Improvements: Created real-time user behavior dashboards using Power BI and SQL, enabling executive teams to make research-driven learning design decisions.

DIS Abroad, Cognitive Neuroscience Lab, Copenhagen
Lab Assistant, Jul. 2016 – Jan. 2017

• Human-Computer Interaction Research: Guided experiments on human-computer interactions, improving understanding of cognitive processes and experimental methodologies to Master Students.